A lot of people are claiming to be digital marketers when they’re just a blogger for their uncle’s business, or something similar, so this may help you out to be better in 2020.
To be a digital marketer, you need to do SEO, SEM, monitor PPC campaigns, write and publish content on your blog, and so on. You essentially need to do everything there is to build traffic and sales to a website for it to be profitable. If you’re not doing that, you’re not a full-fledged digital marketer, but you can be if you go above and beyond.
Below are four things you should focus on if you want to be a better digital marketer in 2020:
1. Know Your Audience
Not everyone knows who they’re pitching to, who they’re writing for, or even who is coming to their website and from where they came from. To be better at digital marketing in 2020, you need to understand your audience MUCH better, and that starts with simply understanding why you would come to the website you’re working on. You could have cutting edge technology, a better or less expensive product, or your audience likes the content you’re writing, and they keep coming back for more!
If you can figure out all the little details about your visitors, then you will know what type of advertisements they will engage with more, what type of content to put in front of them, and how to get them to sign up or purchase from you.
2. Publish Real Content
Not many people will take the time to write up a 1000+ word article for their readers because they will think “It’s not that important” and that’s why they might be failing in 2020. The reality of the matter is that blogging can bring in a lot of traffic, keep the traffic coming back, and keep the sales flowing if done right.
You can write original content that isn’t pitchy, and you will be able to link to some products and watch people gravitate towards them. You will also be able to suggest products in the sidebars which will also boost your sales.
3. Reduce Your Response Times
This is a biggie in 2020 because everyone wants instant gratification. If you’re not answering people right away, they will go to another website that can, and that means you’ve just lost a sale! I would suggest you set up some ticket system where you can answer via email and get responses to people right away. If that’s not enough you can always add something like tawk.to for live chat and people will be able to talk to you through your smartphone right away. You may miss some chat requests here and there because of connection issues, but that’s normal, so be sure to have an auto-response asking them to input their email if you don’t respond right away.
4. Use Real Names
Using a pen name is a thing of the past when it comes to business in 2020. You can’t be “BeefJerky85” anymore because people won’t be able to build a solid relationship with you. Also, when someone leaves a review for you, do you want them saying “BeefJerky85 was great!” or would you prefer, “James helped me out immensely!“?
It’s much more professional to have a real name showing up rather than a pen name, and it will take you much further in business.
In The End
You need to be as professional as possible with people you do business with, while also being yourself. Don’t worry if you put a “haha” in there because that’s showing strangers you’re a happy person. You can use a smiley if you want, but I wouldn’t do that until you start to build a relationship with someone.
You’ll need to know your audience as much as possible to increase your sales and keep them coming back. You’ll also need to use a real name and reduce your response times as much as possible so people can talk directly with you, know it’s you, and be able to mention your name if they leave a review. If you can do those simple little things you can be a better digital marketer in 2020!