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3: SEO (Search Engine Optimization)

Google is the most popular search engine and our websites are optimized for it. Most websites in this country have no search optimization and are almost invisible to search engines. 67% of surfers do not go beyond the first page (i.e. the first 10 places) in Google. No-one know exactly how Google ranks its pages except that each page is ranked using more than one hundred factors.

Publishing a website without SEO is like opening a shop and putting brown paper over the windows.

Clients give very little thought to how their websites might be found - like setting out on a long journey without a map - 'Don't worry, they'll find it somehow'. Even website designers fail to read Google's advice to webmasters.

Dead Cert Number One Position?

There is no magic bullet to get to No.1. If there was, every website would be at No. 1. Even the big search optimization consultancies cannot all get to No. 1. The smaller your market, the easier it is. If your market is large and diffuse, focus on a small part of it - even if it is not your major revenue earner. Once you have a decent search position, spread out a little.

website-designers.co.za prides itself on the good rankings achieved by it's websites and takes care to optimize every page.

Our SEO Strategy

The website bodytext is most important and should contain a good 'keyword density' - words and phrases describing what the site is about. Page structure is important - major headings, sub headings, minor headings etc.

Google places different emphasis on different parts of the web page and on different HTML tags - we know this and act accordingly.

Google's page ranking to some extent depends on inbound links. The reasoning being that if a website has taken the trouble to link to another, that second website must have some worthwhile content. However, not all inbound links are ranked equally and some may even result in your being penalised.

All our websites of a similar type are linked together to increase search ranking. Most of our tourism websites for instance rank in the top ten in Google without dozens of dubious inbound links.

There are a number of other strategies that we employ to give our clients the best chance. Combined, everything we do to a client's website, from the very first developmental step is geared to getting search engines to see the website.

Our Hosting Plan helps your Search Position

Got a good position in Google? Time to rest? No.

Search position can change within a day or two. Our website hosting/maintenance plan includes periodic search monitoring so that your website is kept up to snuff.

Next, we look at what most clients mistakenly give far too much attention to - page appearance.