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1: Establishing Credibility

Does your visitor trust you?

Whether you have a good search position or not, your website is the only thing representing your business to your unknown visitor. In turn, he will hit the Back button if there is nothing on your website to interest him.

If you have a multimillion rand operation, yet your website looks like you operate out of a garage, no visitor will want to do business with you. Establishing trust therefore is absolutely essential.

Your website has to be knowledgeble, informative, persuasive and easy on the eye.

Be objective when answering the questions below - put yourself in the position of a visitor to your website who knows nothing about you.

• Is your content current, comprehensive, well written and useful?
• Understood by someone for whom English is not their first language?
• Does your content have a 'personal touch'?
• Is your website free of typos?
• Do all your links work?
• Is your navigation system descriptive and logical?
• Is your website user friendly?
• Are your forms non-intrusive?
• Is your use of colours restrained?
• Have you given a full street/postal address?
• Do you have a money-back guarantee?
• Have you added some special offers?

If your answers are generally 'Yes' - fine. Now turn your attention to the 'Nos'.

Next, we will look at the importance of your website content. Obvious you think? It's the biggest fault.