Quality Website Design from Natal, South Africa.

Why a Web Site?

Is a Websitefor You?

Welcome to our short Website Design primer. Nothing too technical, just some common sense suggestions that will make you think. You will find out how . . .

to get the most from your web site,
to get positive visitor feedback,
to establish credibility with your visitor
to get get noticed by search engines
to assess web sites
to assess web designers
and to assess quotations

Ok, we're ready to rock 'n roll, so the basics first:

What is the function of a Web Page?: Simple - the transfer of data. Data becomes information when you view the web page. Information becomes knowledge when you use it. The higher the quality of the data, the more efficiently its displayed and the faster it appears on a visitor's screen, the better.
Why do People Visit Web Sites?: Occasionally, to enjoy the site content but mainly to obtain enough information to make a choice. Whether to go here, or there for a holiday, whether to buy this car, this product, this service.

Most people are in a hurry when they first see a web page. If they find the page useful at a glance, they will either save it or print it - then read it. Remember, their finger is always over the button.
Then what makes a Good Web Site?: Visually impressive sites are often dysfuntional sites - fancy animation and confusing navigation not only become tedious but degrade the rest of the content. A good Websitewill be fast, contain quality content and be easy to navigate.

Several components are required to interact before a Websitebecomes truly effective.

These are, in general order of importance . . .

Great content - relevant, terse, fresh, informal, no poor grammar or typos.
Clever content layout - legible and logical.
Sensible, descriptive navigation.
Intelligent use of graphics and colours - augmenting and not distracting from the content.
Minimal coding and fast graphics for fast page downloading.
Innovative use of 'microcontent' to enhance search engine visibility.
Full search engine optimization - integrated with point One.

Another idea to get visitors to return to your site is to develop a 'resource area' on it.