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Forms are the principal interactive instrument of the Internet yet little attention is given to their human side. The way in which you request information through a form tells your visitor a lot about you.
- Only request information that is essential.
- Never ask for a name if it is not needed.
- If it is useful, add a space for a name but mark it clearly 'optional'.
- Make the form easy to complete.
- People hate forms so make yours fun - add a 'Rate this Site'/'Why did you visit our site?' section for instance. The feedback will be useful.
- State why you need this information and what your Privacy Policy is.
Always include an email address for those visitors who are form phobic and while you are at it, a full postal address. If possible, put your email address on every page.
Finally, you need to convince yourself that you have established credibility with your visitor.
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Use carefully designed forms to obtain visitor information
