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Crunch Time - do you appear credible to your visitor? Does your visitor trust you?
A professional 'look' to the site is important to establish trust but so are affiliate logos and client testimonials.
Finally, 'Usability Test'. Get two or three individuals who have never seen the site before to go through it while you watch. See where they get stuck. At the end, listen to their comments but remember - its what they do and not what they say that's important.
Your site is written, looks pretty, downloads like greased lightning, your resource area is done and all your links work. You think its finished? Think again!
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The Website Design is flawless but does your visitor trust you?
