Encourage repeat visitors with a resource area on your site.

One sure way of attracting repeat visitors is a resource area. Whether its pedigree llamas or antique lollipops, there will be someone interested in the subject matter.

A Resource Area demonstrates you care about your area of expertise enough to share it with others. This can take the form of a 'Useful Links' page that lists links together with short descriptions to show that you have recommended them.

If you have enough confidence in your site and your product, also list links to competitors. If your site is good enough, they will return.

The resource area can then be expanded into a glossary of terms in your discipline, a history of the discipline and anything else you wish. If it is really useful, it will get linked to and will improve your search engine rankings dramatically.

It takes time and research but here are a few suggestions:

• A glossary of terms.
• A history of the subject with expectations for the future.
• A list of links that you can recommend.
• Addresses of local contacts.
• Some newsy items.
• Books on your subject.

Such things keep your visitors in your site and encourage them to return. Even if there are other resources, improve on them, make your resource area more efficient.

Your client may be many miles away but there is a way to find out a little more about him - with his permission.