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Unless you're Coca Cola or BP, getting good search engine rankings is important because that is how most visitors will find you.
Optimization includes:
- Reorganization of the content to include keywords relevant to that page. To a large extent, this is covered by Web Content Editing. Reference to the server logs of the site will reveal common keywords used by visitors.
- The addition of HTML code to the body that reflects the site and the subject matter.
- The use of META tag content to aid search indexing of the page. However, some major search engines do not use META tags.
- Periodic monitoring of the site ranking in major search engines using common keyword combinations. Where necessary, the optimization is adjusted to increase the ranking.
Warthog offers this service, either on a whole site or on single pages as an option.
Remember that at the end of the day, your site must be of good quality and offer something useful otherwise it will be a struggle to maintain search engine position.
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