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Editing Content for the Web
Do Visitors get Your Message?

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Web Web Content Editing enhances pages through a number of functions:
- It enables pages to be 'skim-read' or scanned, the way most visitors read web pages. Approriate keywords that reflect the essence of a text passage are chosen and distributed throughout that passage.
- The entire page is summarized in the first paragraph so that visitors know immediately whether to read on.
- The entire text is precised and reduced to increase read time and decrease download time.
- The text is laid out with frequent descriptive headings to break it up.
- The first paragraph summary and the addition of keywords enables search engines to index the page very easily.
- The text structure is modified to remove ambiguous grammar and words that may be confusing to second-language English visitors.
As an exact reverse of print media, studies have shown that web users almost always look at text before they look at an image. If your site consists largely of text, content editing should be considered seriously.
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© Warthog Web Design 1997-2003
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