Spending an arm and a leg getting a web site designed in no way guarantees that it will be at all successful. Here are some pointers that indicate how well your site may do:
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A pretty site is only 10% of an effective site (-30% if it takes forever to download). If your site is not effective, then why bother having it? For a site to be a success, all the following must mesh together:
- Taut, friendly but highly focussed content - don't paste your company documents into web pages.
- Constantly updated content.
- Fast downloading pages.
- Sensible navigation.
- The establishment of trust and credibility between yourself and your visitor.
- The content must be simple in form and understood by someone for whom English is not their native language.
- Some type of interactivity such as a feedback form.
- Appearance that is easy on the eye.
- A resource area on the site that attracts visitors interested in the site subject.
- A good search engine ranking in the popular search engines.
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