Crunch Time - do you appear credible to your visitor? Does your visitor trust you?
A professional 'look' to the site is important to establish trust but so are affiliate logos and client testimonials.
A Resource Area in the site demonstrates that you care about your area of expertise enough to share it with others. This can take the form of a 'Useful Links' page that lilst links together with short descriptions to show that you have recommended the links. If you have enough confidence in your site and your product, also list links to competitors. If your site is good enough, they will come back to your site.
The Resource Area can then be expanded into a glossary of terms in your discipline, a history of the discipline and anything else you wish. If it is really useful, it will get linked to and that will dramatically improve your search engine rankings.
Finally, 'Usability Test'. Get two or three individuals who have never seen the site before to go through it while you watch. See where they get stuck. At the end, listen to their comments but remember - its what they do and not what they say that's important.
Your site is written, looks pretty, downloads like greased lightning, your resource area is done and all your links work. You think its finished? Think again!
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