Your shingle is on the wall, but no-one's looking. The only person visiting your site is you. You need search engine exposure.
Search Engine Tricks
First and foremost, while there are tricks to getting good search engine rankings, only sites which also contain useful, well written content offering a quality product/service will ultimately be succesful. A recognized Resource Area on your site is a sure fire way to increase rankings.
There are hundreds of search engines, most of which change their rules constantly and most of which seem to be in the process of profound transformation. Some search engines share their data with other search engines, some are free and some are paid.
Search engines change their rules both to give users more focussed feedback and to outwit sites that manipulate the rules to get good rankings and there are very, very wide differences between what one search engine will permit and what another will not.
Your Role Here
Before putting pen to paper to start your site content, make a list of key words and phrases that typify and describe your business. There may be many more than you think. Ensure that your titles, headings and content - particularly the first paragraph - are peppered with these words and phrases. These words and phrases should be those that visitors to your site will use to find you.
The Role of your Web Designer
Your designer should know all the current tricks of the trade to get you 'above the fold', i.e. within the first ten results. Beware the 'We will Submit your site to 3,000 Search Engines' routine. Search engines know these people and penalise them.
Website Designers Durban keeps a close watch on search engines and most of our sites rank very highly - often at the top - with search engines. Remember that there are many tricks to get a good ranking but search engines also penalize those sites they think are exploiting the system so therefore the web designer treads a fine line.
Your web designer should be willing to submit your site to the main engines (perhaps at a fee) and because search engine rankings are time sensitive, you should ask what he intends to do to keep your site up there over the long term. Website Designers Durban offers a search engine optimization option for both its own sites and other's together with a bimonthly optimization contract.
Finally, again, whilst search engine tricks will get you noticed, only the quality of your web site will keep you there. In the long term, it has to stand on its own two feet.
By now, you should know enough to look at a web site and pass an informed opinion about it.
Best Website Designers PO Box 15274, Bellair, 4006, South Africa
Ph/Fax.: 031 465 7781
Cell: 082 488 8493
| Email: hog@warthog.co.za
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